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„I was looking for a design concept that combines individuality with togetherness.“

„I was looking for a design concept that combines individuality with togetherness.“

Stephan Hürlemann, Designer

Stephan Hürlemann, Designer

5 rectangles in 14 colours

5 rectangles in 14 colours

Designer Stephan Hürlemann has developed a design principle that can be used to create countless unique rugs.

The concept is based on a collection of 14 colours and five rectangles that act as the smallest design elements. Each of the rectangles consists of one or two colour areas. Different combinations of colours and rectangles result in a variety of patterns. Neighbouring areas of the same colour optically merge with each other.

Designer Stephan Hürlemann has developed a design principle that can be used to create countless unique rugs.

The concept is based on a collection of 14 colours and five rectangles that act as the smallest design elements. Each of the rectangles consists of one or two colour areas. Different combinations of colours and rectangles result in a variety of patterns. Neighbouring areas of the same colour optically merge with each other.

5 atmospheric worlds

5 atmospheric worlds

Using these elements as a basis, Stephan Hürlemann created five atmospheric worlds reminiscent of e.g. city maps or pixel graphics.

Because the basis of each picture is these 5 building blocks, each picture or colour world is recognizable as part of the Fellow family and yet unique in its own way. With this new design principle, countless other works of art can be created. 

Using these elements as a basis, Stephan Hürlemann created five atmospheric worlds reminiscent of e.g. city maps or pixel graphics.

Because the basis of each picture is these 5 building blocks, each picture or colour world is recognizable as part of the Fellow family and yet unique in its own way. With this new design principle, countless other works of art can be created. 

5 shapes, 75 unique wool rugs

5 shapes, 75 unique wool rugs

Together, the designer and Ruckstuhl have defined carpet shapes that are popular and practical. Using these shapes, Hürlemann set out to find interesting sections and colour combinations in his worlds of shape and colour.

The result are 75 rug pictures with different character - from colourful to monochrome, from dark to cheerful, from calm to lively. Each Fellow is recognisable as a part of its world and related to other Fellows through its building blocks.

These 75 rug pictures can be scaled to the desired size in the webshop. However, each design can only be produced once. Once one size has been purchased, the other sizes are no longer available.

Together, the designer and Ruckstuhl have defined carpet shapes that are popular and practical. Using these shapes, Hürlemann set out to find interesting sections and colour combinations in his worlds of shape and colour.

The result are 75 rug pictures with different character - from colourful to monochrome, from dark to cheerful, from calm to lively. Each Fellow is recognisable as a part of its world and related to other Fellows through its building blocks.

These 75 rug pictures can be scaled to the desired size in the webshop. However, each design can only be produced once. Once one size has been purchased, the other sizes are no longer available.

FELLOW Tapetum - the rug (r)evolution.

FELLOW Tapetum - the rug (r)evolution.

FELLOW rugs are as unique as if they were taken from the living world. The individual rugs are named according to certain rules, with the scientific naming system for animals in Latin serving as a model.

The names consist of genus and species. For Fellow, the genus is Tapetum (rug) and the species name refers to the world (graphic) from which the rug originates (fluviale, ordinatum, arvale, viaticumand urbanum).

The result is, for example, FELLOW Tapetum fluviale.

 

 

FELLOW rugs are as unique as if they were taken from the living world. The individual rugs are named according to certain rules, with the scientific naming system for animals in Latin serving as a model.

The names consist of genus and species. For Fellow, the genus is Tapetum (rug) and the species name refers to the world (graphic) from which the rug originates (fluviale, ordinatum, arvale, viaticumand urbanum).

The result is, for example, FELLOW Tapetum fluviale.